Wednesday, October 22, 2014
Dough Flatiron Brings Home the Doughnuts
Ever since I've tried Dough Doughnuts at Everyman Espresso, I've been obsessed with finding the original source and trying new flavors. It's great that they distribute all over the city, but the selection at these other locations is always limited, so I was eager to see what I can find at the legitimate home of Dough.
Hailing from Brooklyn, I didn't have time to hit the original Dough up on a weekday so I settled for the next best thing - it's newly opened Flatiron location. Situated on 19th Street between 5th and 6th Avenue, it's easy to get to and strategically stands out as the only sweet shop on the block.
Because I got there before 8 a.m. on a weekday, it wasn't yet crowded and the doughnuts couldn't be fresher. I loved the look and feel of this place with its long communal table up front, a few chairs and a fun display of the almighty Hibiscus doughnut underneath a pretty glass jar. The image connotes something sacred and special, which is just what you'll find here. I can tell you that this week's visit won't be my last, as I'm determined to try most of the flavors offered.
While the choices were a little overwhelming, I decided on two doughnuts, which I later shared with Angela.
Chocolate Sea Salt Caramel - The fact that they wrapped this doughnut in its own plastic covering said something to me, and that was that it would get messy. True that, as the chocolate ganache was all over our fingers in no time, which I can't say I minded. Although I simply loved the dark chocolate frosting, speckled with flecks of delicate sea salt, the best part was the actual doughnut, which was soft, chewy and incredibly airy. Angela said it best when she called it really "doughy," living up to its namesake.
Dulce de Leche - This flavor is always a favorite of mine, so I wanted to see how it would measure up at Dough. While it was tasty, it didn't stand a chance next to the chocolate sea salt caramel, as the topping was on the drier side and the doughnut overall wasn't as luscious. Angela agreed with my assessment as well, so I know it wasn't just me.
Service and Cost:
Since I was the only person in the shop at the time, I was helped right away by the nice folks who worked there. While they were perfectly cordial, there wasn't anything special or personal about the service I'd like to remark on here.
Costs are very reasonable for such delectable, gourmet doughnuts at just $2.75 a pop. Needless to say, I highly recommend!
Dough - 14 West 19th Street, New York NY 10011
F/M to 14th Street