There aren't too many details to report yet except that their logo and design is funky, contemporary and seems to differentiate itself from the Burger Kings and the Mickey-D's. Their tagline is playful yet informative - "A Fresh Touch on an Old Favorite." You can currently sign up for their mailing list on www.peteysburger.com but that's about it for the website--it's not up and running yet.
I'll keep an eye out and let you know when Petey's opens--it's facade has definitely piqued my interest.
Petey's Burger - 30th Avenue and 30th Street, Astoria, NY 11102